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Resistance in the Real World and the Virtual World is a Course

Resistance in the Real World and the Virtual World

Self-paced

$3 Enroll

Full course description

Through the example of Crate&Barrel, the American home decor retailer, David R. Bell explains how customers encounter resistance in both the real world and the virtual world and how companies can overcome this through new online/offline distribution systems like BOPS or ROPO.